Search Engine Marketing (SEM)
$2,000.00
Achieving and maintaining a top position on the Search Engine Results Page (SERP) is crucial for driving traffic and increasing conversions. The #1 organic result garners an impressive average click-through rate of 27.6%, significantly outpacing lower rankings. Higher visibility not only enhances your brand’s credibility but also positions you as an industry leader. With 93% of web traffic originating from search engines, ranking at the top ensures that potential customers find you first. Invest in effective SEM strategies today to capture valuable leads, boost your online presence, and watch your business grow!
Description
Paid Search Strategy
- Comprehensive Campaign Audit: Conduct a thorough review of past campaigns and develop an end-to-end media plan that includes launch strategy, targeting recommendations, flight duration, and pacing to enhance overall campaign effectiveness.
Media Buying Support
- Expert Media Buying: Manage media purchasing on Google Ads, including trafficking, activation, and establishing a custom naming convention for efficient campaign management.
Optimizations Support
- Performance Optimization: Provide daily reporting to maximize campaign performance and key performance indicators (KPIs), ensuring continuous improvement and effective budget allocation.
Reporting and Analytics Support
- Custom Analytics Dashboards: Access tailored dashboards and status updates on a flexible cadence (daily, weekly, or monthly), along with advanced studies such as brand surveys and brand lift analysis to measure impact.
Audience Segmentation Support
- Targeted Audience Development: Build custom audiences for testing, identification, and retargeting. Leverage both first-party and third-party data to increase reach and engagement effectively.
Pixel Placement Deployment
- Google Ads Pixel Implementation: Efficiently deploy the Google Ads pixel to track standard events and implement custom events, enhancing tracking capabilities for better campaign insights.
