13 May How to Use Smarter Targeting in your Social Media Campaigns
If your social media campaigns aren’t converting the way they should, targeting may be the missing piece. With every platform offering dozens of audience options—interests, lookalikes, behaviors, AI models—it’s easy to feel like you’re throwing darts in the dark. But here’s the thing: great campaigns aren’t just creative. They’re strategic. And strategy starts with targeting the right people.Whether you’re trying to lower your cost per acquisition, increase engagement, or drive sales from social media, here’s how smarter targeting can help you build more effective campaigns—without wasting budget. Why Smarter Targeting Matters in Social Media MarketingTargeting isn’t just a lever—it’s the engine...